Florida Focus Creation LLC
This policy explains what Florida Focus Creation LLC collects, why, and the controls you have over your information.
Last updated October 2, 2026
Florida Focus Creation LLC, doing business as Florida Focus ("Florida Focus," "we," "us") is a Florida-based media production business operating floridafocus.media and an associated client portal. Contact: contact@alexluncan.com.
Booking form: When you book a consultation, we collect your name, business name, email, phone number, project description, selected call type, and appointment date.
Facebook and Instagram lead forms: When you send one of my lead forms on Facebook or Instagram, Meta passes me what you entered (such as your name, business name, email, phone number, and answers) and which text message consent boxes you checked.
Text messages: If you opt in to texts, I keep a record of your consent and of the texts I send and receive. See Text messages (SMS) below.
Client portal sign-up: When an admin invites you to the client portal, we store your email and name. You create a password, which is hashed (not stored in plaintext) by our authentication provider.
Payment information: Card details are entered directly with Stripe. We never see or store full card numbers; we store only a Stripe customer ID, a masked reference, and payment status.
Contract signing: When you electronically sign a contract, we record your typed name, IP address, browser user-agent, and timestamp as proof of signature.
Site usage: Our hosting provider (Vercel) collects basic aggregated analytics: page loads, performance metrics, approximate geographic region derived from IP. This data is not tied to individual identity.
We do not sell your personal information. We do not use it for third-party advertising. We do not profile or target you with behavioral ads.
We rely on these service providers to operate:
Each subprocessor handles only the data necessary for its function and is contractually bound to appropriate security standards.
We use first-party cookies strictly for authentication (keeping you signed in to the portal) and for Vercel's Speed Insights performance monitoring. Apart from the Meta Pixel on my roofer pages, described below, the site uses no third-party advertising or cross-site tracking cookies. Disabling cookies in your browser will prevent portal login from working.
On the public marketing pages we also use Google Analytics to understand how visitors find and use the site (pages viewed, device type, and approximate location). It sets first-party cookies such as _ga and sends that usage data to Google. It does not run on the client portal, sign-in, contract, or admin pages. You can block it in your browser settings or with Google's Analytics opt-out add-on.
On my roofer pages (/roofers and the booking confirmation after it), and only there, I use the Meta Pixel and Meta's Conversions API to measure my Facebook and Instagram ads. Meta can set its own cookies (such as _fbp) and receives which of those pages you viewed and whether you sent the booking form or booked a call, along with your IP address and browser details. When you send the booking form, my server also sends Meta your email, phone number, name and ZIP code, hashed first so they aren't sent as plain text, so Meta can match the visit to a Facebook or Instagram account. Meta handles that data under its own privacy policy. The pixel doesn't run anywhere else on this site, including the client portal, contract, welcome and admin pages. You can limit this in your Facebook or Instagram ad preferences (Accounts Center) or block it in your browser.
Lead submissions and project records are retained for up to seven years after final engagement to meet tax, accounting, and legal obligations. Client portal accounts remain active until closed by request or until the account has been inactive for more than two years. Stripe payment records follow Stripe's retention policies and applicable financial regulations.
You can request to access, correct, export, or delete your personal information by emailing contact@alexluncan.com. We will respond within 30 days. Some records (e.g., paid invoices, contracts) may be retained as required by law even after an account is closed.
The site and services are intended for people 18 and older acting on behalf of a business. We do not knowingly collect information from children under 13. If we learn we have, we'll delete it.
Florida Focus is based in the United States and data is stored in U.S.-based infrastructure. If you access the site from outside the U.S., your information will be transferred to and processed in the U.S. By using the site, you consent to this transfer.
We use TLS encryption in transit, server-side access controls on the database (Supabase Row-Level Security), and limited admin access. Passwords are hashed. Stripe handles card data under PCI-DSS Level 1 compliance. No system is perfectly secure, but we take reasonable measures to protect your information.
This section covers Florida Focus Text Messages. Florida Focus is run by one person, Alex Luncan, so "I" here means Florida Focus.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
I do not sell, rent, or trade your mobile number or text message consent to anyone.
We may update this policy from time to time. Material changes will be posted here with a revised "last updated" date. Continued use of the site after changes means you accept the updated policy.
Questions about privacy or requests regarding your data: Florida Focus Creation LLC · Florida, USA · contact@alexluncan.com.