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Florida Focus Creation LLC

Terms of Service

These terms govern your use of floridafocus.media, the Florida Focus client portal, and any services or products ordered from Florida Focus Creation LLC.

Last updated October 3, 2026

01Acceptance

By accessing this website, submitting the booking form, or engaging Florida Focus Creation LLC, doing business as Florida Focus ("Florida Focus," "we," "us," "our") for services or to buy products, you agree to these Terms of Service. If you don't agree, please don't use the site or engage our services.

02Services

Florida Focus provides marketing services (websites, content, advertising, and the Reputation System) and sells custom Google review stands. Specific scope, deliverables, timeline, and pricing for any engagement are defined in the signed contract between Florida Focus and the client. These Terms of Service complement, and do not replace, the terms of that signed contract. If a conflict arises, the signed contract controls.

03Client portal accounts

Some features (viewing project deliverables, paying invoices, managing retainers) require a client portal account. You agree to:

  • Provide accurate information when signing up.
  • Keep your login credentials confidential.
  • Notify us promptly at contact@alexluncan.com if you suspect unauthorized access.

You are responsible for activity under your account.

04Payments and billing

Payments are processed by Stripe, Inc. Card details are entered directly with Stripe; Florida Focus does not store card numbers on our servers. One-off invoices are billed per the signed contract (typically 50% deposit / 50% on delivery unless specified otherwise). Monthly retainers bill on the agreed day each month via saved card. For retainers, month 1 is paid at signing and covers the first month after the launch date set in the contract, and the 3-month minimum counts from that launch date. Retainers also carry a one-time setup fee, paid at signing and non-refundable, as stated in your contract. You book the onboarding call within 3 business days of signing, and the call takes place within 5 business days of signing. Once your onboarding call is booked, you can change your mind any time before it and Florida Focus refunds your first month in full.

Late or failed payments may pause ongoing work or subscription services. Chargebacks initiated without first contacting Florida Focus may result in immediate termination of the engagement and collection of outstanding amounts owed.

Refund eligibility is governed by the signed contract. In general, deposits are non-refundable once work has commenced; completed monthly retainer cycles are non-refundable.

05Review stand orders

Florida Focus designs and 3D prints custom Google review stands in Gainesville, Florida. Each stand carries the business name you provide, an NFC tag, and a QR code, which both open your Google review page.

  • Price: $30 for one stand, $50 for two, and $20 for each stand after two. Rubber feet or a sticky back at no extra charge.
  • Sales tax: Florida sales tax (6% state plus the county surtax where the stand is delivered) is added as its own line at checkout.
  • Printing: the name is printed exactly as you enter it at checkout. Please check spelling before you pay.
  • Cancellations and refunds: you can cancel for a full refund any time before printing starts. Once printing starts, stands are custom made and are not refundable.
  • Reprints: Florida Focus reprints free of charge if the stand has a spelling or link error made by Florida Focus, a print defect, or an NFC tag that stops working within 90 days of delivery. Changes to a business name or review link that you request after printing are reprinted at material cost, quoted before printing.
  • Phones: tapping works on most recent phones with NFC turned on. The QR code on every stand works on any phone with a camera.
  • Stand credit: if you start the Reputation System or the Local Launch Package within 30 days of paying for stands, the stand price (before tax) comes off your setup fee.
  • How to use it: ask every customer the same way and never offer anything in exchange for a review. Google does not allow review incentives, staff review quotas, or pressuring customers to leave a review before they go.

06Reputation System

The Reputation System is a setup plus a monthly service. Setup covers custom review stands, staff review training, a one-time Google Business Profile cleanup, and a one-time review email to your customer list. The monthly service is missed-call text-back with call and review alerts. Setup is $497 (the stands included in setup are taxed as goods) and the service is $297 per month, starting on the day it goes live, with a 3-month minimum and 30 days' written notice after that.

The full terms, including texting registration, Google review rules, data handling, and limits of liability, are in the signed Reputation System agreement, which controls if it conflicts with these Terms. Florida Focus does not promise any star rating, ranking, number of reviews, or the removal of any review.

The Local Launch Package includes the same setup and monthly service alongside a website. Review stands and staff training come with it only for businesses with a counter or storefront. For Local Launch clients, the price, term, and notice period are the ones in the signed Local Launch agreement. If you move up from the Reputation System, your Local Launch agreement replaces it, and its 3-month minimum starts at launch.

07Intellectual property

Site content: All content on floridafocus.media (including text, graphics, video samples, logos, and design) is owned by Florida Focus Creation LLC or its licensors and protected by copyright. You may not reproduce, republish, or redistribute it without written permission.

Delivered work: IP ownership of delivered production work transfers to the client upon receipt of final payment, subject to the usage rights defined in the signed contract. Florida Focus retains the right to display delivered work in its portfolio, on its website, and on social media for self-promotional purposes.

08Acceptable use

You agree not to:

  • Use the site or portal for any unlawful purpose.
  • Attempt to interfere with, disrupt, or gain unauthorized access to any part of our systems.
  • Scrape, crawl, or use automated means to extract data beyond what is publicly served to browsers.
  • Submit false information through the booking form or portal.
  • Impersonate any person or misrepresent your affiliation with any organization.

09Third-party services

We use the following third-party services to operate the site and client portal: Stripe (payments), Supabase (database and authentication), Resend (transactional email), Google Workspace (calendar and cloud storage), Vercel (hosting and analytics), and GoHighLevel, also called LeadConnector (CRM and text messaging). Your use of the site is also subject to these providers' terms. We are not responsible for interruptions, data handling practices, or errors of third-party services beyond our control.

10Disclaimers

The site and portal are provided on an "as is" and "as available" basis. Florida Focus makes no warranties, express or implied, regarding uninterrupted access, error-free operation, or fitness for a particular purpose beyond what is set out in a signed production contract.

11Limitation of liability

To the fullest extent permitted by Florida law, Florida Focus's total liability for any claim arising out of or related to these Terms or your use of the site is limited to the greater of: (a) the amount you paid Florida Focus in the twelve (12) months preceding the claim, or (b) one hundred U.S. dollars ($100). Florida Focus is not liable for indirect, incidental, special, consequential, or punitive damages.

12Indemnification

You agree to indemnify and hold Florida Focus harmless from any third-party claims, losses, or expenses (including reasonable attorneys' fees) arising from your breach of these Terms or your misuse of the site or portal.

13Termination

We may suspend or terminate access to the site or portal at any time for violation of these Terms or any signed contract. You may close your account at any time by contacting us. Termination does not affect obligations for services already rendered or amounts owed.

14Governing law

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles. Any dispute arising out of these Terms or your use of the site will be resolved in the state or federal courts located in Florida, and you consent to personal jurisdiction in those courts.

15Text messages (SMS)

These are the terms for Florida Focus Text Messages, the text message program of Florida Focus Creation LLC. Florida Focus is run by one person, Alex Luncan, so "I" in this section means Florida Focus.

  • What the program is: I text business owners who asked me about my marketing services. You can get a reply to your request (often with a link to a short video), follow-up texts about your request, and confirmations and reminders for calls you book with me. If you also check the separate marketing box, you can get marketing texts: follow-ups, tips, and offers about my services.
  • How you join: by checking a text message consent box on one of my Facebook or Instagram lead forms or on a form on this site. The boxes are optional and start unchecked, and you can send any form without them. Consent to texts is not a condition of buying anything. I only text people who opted in, and I never text purchased or scraped lists.
  • Who can join: you must be 18 or older to sign up for texts.
  • How often: message frequency varies with your request. I send no more than 3 texts in any 24 hours, and only between 8 AM and 8 PM your local time.
  • Cost: Message and data rates may apply. I don't charge for texts, but your carrier's normal rates for texting and data apply.
  • To stop: reply STOP to any text. END, CANCEL, UNSUBSCRIBE, QUIT, and STOPALL also work. You'll get one text confirming you're unsubscribed, and then no more texts unless you opt in again.
  • For help: reply HELP to any text, email contact@alexluncan.com, or call (561) 403-7685.
  • Carriers: wireless carriers are not liable for delayed or undelivered messages.
  • Changing your number: if you give up your phone number, reply STOP first or email me so texts meant for you don't reach the next owner.
  • Privacy: I never sell or share your mobile number or text message consent with third parties or affiliates for their marketing. See the Privacy Policy and how my texting works.

16Changes

We may update these Terms from time to time. Material changes will be posted here with a revised "last updated" date. Continued use of the site after changes means you accept the updated Terms.

17Contact

Florida Focus Creation LLC · Florida, USA · contact@alexluncan.com